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ActiveRain Contest - Overcoming Tactical Addiction

Shiny new.... what?
 
How many times have you heard the you-MUST-be-doing-this-one-thing-or-you-will-FAIL speech? Real estate has no shortage of great technologies. And behind those technologies lie companies making hard pitches on sales tactics, conversion tactics, closing tactics … all centered around their software.
You’re promised quick returns to boost your business -- all you have to do is implement the ‘suggested’ tactic. But have you noticed with the extra work and new tactics, you’re not seeing the massive results you expected?
It’s easy to get addicted to shiny, new tools and software, allured by the promise of X result and Y outcome -- but without a strategy and a focus on the bigger picture, sometimes you end up in the gutter instead of the million-dollar house.
 
So, here’s our challenge:
We want to know what 3 things you can eliminate from your day-to-day to keep an eye on the bigger strategy. Show us how you’re working smarter, rather than harder! Are you sharing your listings to your friends on Facebook (even those that live thousands of miles away) instead of promoting on your Facebook business page? What about mass emailing your entire sphere with information that isn't relevant to EVERYBODY just to stay "top of mind"? Or how about ... more

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