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How Agents Learned to Generate Seller Leads Using FOMO
FOMO -- “Fear of Missing Out;” defined as a pervasive apprehension that others might be having rewarding experiences where you are absent.
“You missed out.” How many times have those words hurt homebuyers and sellers in your market? It’s gut-wrenching to see a home you want get sold to another person. It’s annoying to sell a property only to see the market shift away from your favor, forcing you to negotiate and make concessions.
Regrets are commonplace in real estate, and as the agent, you regularly have to coach clients into finding the best opportunity. Sometimes they listen. Other times, they’re like stubborn mules. And in each case, they’re looking to reward themselves with the best outcome.
But what about those who haven’t become your clients yet? Leads!
We often let advertisements detailing our service do the selling. Or we let our websites do the converting. Rarely do you see people making a good pitch why now is a good time to act. Most agents have that conversation after they’ve registered and make the first call.
So, let’s talk about using emotions, particularly FOMO, to generate seller leads.
Gathering Data to Create Seller FOMO
Before we begin, have you selected an area (or neighborhood) to farm? Good. ... more
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