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When does the map of Web 2.0 become "Clouded"? (Part 1)
By mattdollinger at 2008-04-29 I shiver almost every time someone mentions the phrase Web 2.0. The catch phrase of the millenia, 2.0 refers to "the next step", NEW, better than the original. The "official" Wikipedia definition refers to Web 2.0 as, "a term describing a trend in the use of World Wide Web technology and web design that aims to enhance creativity, information sharing, and, most notably, collaboration among users". (see article here) So, what happens when our intricately laid plans of information sharing, creativity, and collaboration actually DISTANCE ourselves from our consumers instead of pulling us together for the sharing we so seek? This is an issue that I often find myself smack dab in the middle of when talking with friends and others in the real estate community. In an industry of "me too" and "ours is better" the question becomes; "In our quest to increase exposure to listings and target a finite consumer pool, are we appealing to our audience or distancing ourselves from them?" My thoughts have always been focused (with real estate at least) around the following: Enhance the overall customer experience Provide more "usable" information than other sites/companies Visual appeal and usability Functionality I was ... more

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