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3 Words You Shouldn’t Be Afraid to Say
I’m a real estate writer. If you asked me what’s the one thing you should write to generate leads, I would tell you: I don’t know.
There might be a loud gulp in between that, a little embarrassment, and maybe some internal sweating, but if you looked at the alternative -- if I lied -- which one would be worse?
We’ve all had these experiences. A friend mentions a name, or quotes a book, or slides in a movie joke. They expect you to know, but you don’t. You simply nod your head, mmhmm yup. Everyone else gets it, but you’re left thinking “Did I miss something? Why do I not know this?” And in that moment, you have two choices: Lie or tell the truth. I don’t know.
Not all of us are keen on letting other people, especially our clients, know we’re lacking in some answers. Homebuyers and sellers depend on you to know everything about real estate, right? So, today we’re going to discuss why you shouldn’t be afraid to mutter these three words: I don’t know.
 
It Provides Credibility
If you’re asked a question, and you respond with “I don’t know,” it lends credibility to everything you have said thus far (and ... more

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