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Sad But True, Top Reason Homes Fail To Sell
Drive through any neighborhood or search online in areas that have many homes for sale and you will see a common theme.  In the same area, there are homes that sit for months while others sell quickly. The primary difference that determines if and when a home sells is the demand that's created for the property.
The more exposure, the more demand, and the greater number of offers. This equals the best opportunity for the owner to sell their home for the highest possible price. To create this demand, there must be a specific marketing plan to expose the home to the maximum number of qualified buyers.  If there is no specific plan, the agent is likely using a one size fits all approach. This “strategy” relies on luck, not planning to generate an offer.
Many agents use a passive approach to marketing and simply believe putting a property on the MLS, holding an open house, and putting some flyers out is enough to generate sufficient demand. This is like putting your car in drive, taking a nap, and hoping you getting to where you want to go with the best results. 
Without a smart and active marketing plan, many agents will turn to ... more

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