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Hella Rothwell's 2016 Business Plan includes CARMEL Magazine.
This post is in answer to the July contest, How is your 2016 Business Plan Looking.
Actually, the first half of 2016 was an extension of business that I had been working on in 2015. Yes, these were very busy months, and I handled some transactions that really were pretty challenging.
ON LOOKING BACK:
As you all know, I am a licensed broker in both California and Hawaii but I really did not take advantage of the CROSS MARKETING opportunities, I kept the markets separate.
BUT THIS IS CHANGING AS OF AUGUST 1, 2016.
My last blog talked about advertising in the CARMEL magazine with a full page ad for the next year. It's a quarterly upscale magazine handed out throughout the Monterey Peninsula with an emphasis on Pebble Beach and Carmel-by-the-Sea.  Each of my quarterly ads will highlight a different emphasis.
 
Ad #1 - Summer/Fall issue on the stands August 1.
This ad will let the public know that they can meet with me at my Carmel-by-the-Sea office to discuss their real estate needs in Hawaii.
 
Ad #2 - Holiday issue on the stands November 1.
This second ad will introduce  new agents and their areas of expertise.
 
Advertising in 2017.
It's too early to announce their emphasis:
Ad #3 - Winter/Spring ... more

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