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Using Social Media for Lead Gen. Part Two

Now that you’ve decided on what social media platforms you want to focus on (see part 1), it’s time to get down to the business of posting.
What to post
Of course, you’ll want to post your listings, and the visual nature of social media makes for great show and tell. But your audience may start to tune out your posts if you keep striking the same note. Consider going for a mix of topics that include your listings and other news related directly to your business, education and the occasional “just for fun” post that shows off a bit of your personality.
Post ideas include:
-Promoting open houses, new listings, just solds, great reviews (don’t forget to include links to your website)
-Brokerage news (such as welcoming a new team member) & events  
-Sharing industry news & local news that may affect homeowners
-Educating readers on the buying/selling process, your local market, etc.
-Sharing household tips: organization, decorating, yard care, etc. 
In general, aim for quality over quantity – the goal is to spark conversation and shares on your posts. One well-crafted post that initiates discussion and gets people sharing (or retweeting, repinning, etc.) is worth more than three posts that fall flat.
Getting to “well-crafted” has a lot ... more

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