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How We Breathe Life Into Dead Advertising Space
One of the awesome things about Ben Kinney buying ActiveRain, is I get to once again be really close to a successful real estate operation (those that have been around for a long time know that prior to launching ActiveRain back in 2006, we owned our own brokerage in WA, Brio Realty).
Today, I want to share with you something Ben's team is doing to breathe life into what was previously dead advertising space.

Open House Directional Signs - Dead Advertising Space
Ben's team does Open Houses. If done properly, they can be a great source of lead generation at the property and lots of agents and teams swear by them (and I know, plenty don't). But what about those 10-12 directional signs that go out around the neighborhood? Until recently, those have always been 'dead advertising space'. Meaning, people drive by and see them, but they have no real call to action and they don't do a ton for our business from a lead generation standpoint.
Think about it, maybe, if the person is actually headed to your open house, they serve to point them in the right direction. And maybe, maybe (we should probably throw in a third maybe ... more

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