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Google Puts the Smack Down on Pop-Up Ads

Pop-up ads: You know the drill. You score a link with a juicy headline, bite the bait, read the first few sentences, and you're hooked. But before you finish the first paragraph, you're assaulted by a pop-up ad. Punched in the virtual face by someone wanting your contact information or wanting to sell you their stuff. Boom. You bounce right off the site, deflated for not having had the chance to gulp down the desired content - and you lose trust in the company.
You're not alone. And Google is about to put the smack down.
When Mobile Isn't Responsive to Pop-Up AdsThere is no denying we live in a mobile world. Few people use desktops or laptops for their every day search and social activities.
The next time you're in public, stop for a moment and look around. How many people do you see focused on the phone or tablet in their hand? Right. So content MUST be mobile responsive.
If not designed for mobile devices, pop-up ads can be exponentially annoying. You have no way to X out of the ad. They swallow up the whole screen. You have no choice but to close the window and scroll away from the promise of enlightening verbiage.
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