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Referral Marketing

Are you sitting on an untapped source of business?
One that you could have been mining all along?
What is this gold mine?
We’re talking about referrals.
While many of you will say you’re getting referrals already, are you using this source as fully as you could?
A referral refresher
At its most basic, a direct referral is where a happy customer has a friend looking to buy or sell a home and they refer that friend to you.
When someone offers a referral, they have already vetted that service provider (be it a real estate agent, a plumber or a piano teacher), which immediately elevates that service provider to the level of a “trusted professional” based on their friend’s recommendation.
And that translates into better conversions. According to Social Annex, referral marketing generates 3-5 times higher conversion rates than any other channel.
Clearly, referrals can become a sizeable part of your business, but it pays to know how to handle the process. Here are a few tips to remember:
Don’t be afraid to ask for a referral – just don’t make it high pressure. Be specific as to what kind of referral is best for you. Giving a potential referral source a few of your cards is an easy ... more

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