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5 Critical Things You Need in Your Real Estate Public Relations Plan
Public Relations to its simplest form, it’s exactly what the name implies: your brand’s relationship with the greater public. When you get a strong strategy in place, you put yourself in a position to influence and control your brand’s relationship with the greater public. For example, when you build a solid relationship with a media outlet, repeatedly send them useful information and gain exposure, the public now sees your company consistently featured, and they begin to recognize your name and view you as a trusted source of information about the real estate industry.
 Top performing agents and teams, however know how to create Public Relations campaigns that blend just the right mix of marketing, event planning, networking, and social media to put themselves in the right position: the go-to real estate team.
 This takes more than a press release and some news coverage, however. You need some key ingredients in your strategy. So let’s dive into what you really need (and what you don’t) to generate some buzz and drive results.
A Stellar Online Presence
First and foremost you need to make sure anyone can find you, and when they do, you give the right impression
This is home base. Your blog will live here (yes, ... more

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