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Why I work open houses
Open houses can be a long and tedious few hours. Which one of us hasn’t sat in an empty house on a lawn chair and tray table next to us? Or been in a house that you knew was overpriced? Or thought to yourself “What is that smell?”
Personally, I like to work open houses. There I’ve said it! I know that a lot of real estate agents will do almost anything to avoid working one, from stretching the truth saying they’re too busy to work one on the weekend to telling the owner that it’ll only be neighbors coming so why bother. Yes the neighbors do show up to look and compare – but how do you know that they’re not the next to list?
Experts are always talking about building your pipeline. Yes you really should make cold calls, yes you really should farm a neighborhood, and yes you really should be handing out your business cards to everyone you meet. And finally, yes you really should be working open houses every chance you get.
Open houses are a great way to meet new prospects. Not only will you meet the neighbors, but you will meet some people who are ... more

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