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Does Your Marketing Tell A Compelling Story About Your Brand?
In a Nano-second you get the entire brand story. 

Great websites, marketing materials and ads tell a compelling brand story at first glance. With millions of dollars riding on the outcome pay attention to the effectiveness of global brand marketing and advertising. You will glean insights that can improve your own local marketing initiatives and help you stand out in a crowded field.  
 
Here is our test for effective ads:
 
1. Does the ad capture your attention, immediately?
2. Does it hold your attention?
3. Do you instantly understand the marketing message?
4. Are you able to easily grasp the extraordinary promise of value the product or service offers?
5. Does it use emotions to make an indelible impression?
6. Does it spark the impulse to share the ad with others, i.e., is it remarkable?
7. Does it tell a compelling story about the brand?
 
Perfume and cosmetics are among the highest profit margin products in the world. There is fierce competition in this field. Check out the ad for Homme Idéal (Ideal Man). The French cologne by Guerlain gets an A+ from us for its print ad display that we found when visiting La Rinascente, the ... more

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