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How to reduce your social marketing sphere every 4 years
Or, "Were you a part of the 4 year Facebook friends purge"?
Now that the dust is settling post election, did you remove people from your sphere? Did people remove you from theirs? Or did you stay chill and focus on building your business?
I don't know about you, but I use my Facebook and Twitter accounts to grow a sphere of prospects and business associates as I build my business. I am approaching 4,900 Facebook friends and 3,600 Twitter followers, all legit.
80% of my marketing sphere is made up of real estate agents, brokers, coaches, gurus and real estate related vendors and other marketing companies.
I actually know most of my sphere.
I share cool things going on in my life personally and in business. I also pay close attention to the experiences of those in my sphere. I participate. I say Happy Birthday. I comment. But I don't sling shiza online, argue or attack anyone in my sphere.
Then came the election year. I would see a FB friend post an image supporting a specific candidate. You would then see a number of emoticon reactions, some supporting comments from like minded friends and some would be outright nasty attacks. Some of the initial posters ... more

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