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Why Top Real Estate Agents are Texting
Someone is calling. You don’t know who it is. The number doesn’t look familiar. And you’re currently busy. So, you don’t answer it. Then you hear the beep … they left a voicemail. Now a thought runs through your head. Why didn’t they just text me? That way, I could answer on my own time.
 Let’s think about it from a real estate perspective. You are on the phone daily. Sometimes you’re talking with clients; other times you’re cold-calling. How many of those calls are answered?
 
 More and more, people are spending time with digital activities. They’re on social media, consuming content. They’re using Google to search for information. Or they’re emailing back and forth. If the phone rings, it’s an interruption. Growing numbers of people are preferring the conversation to be held off the phone.
 So, why should we promote texting when there are other channels like social media and email? Because texting is the most widely-used and frequently used app on a smartphone. 97% of Americans use it at least once a day (PEW Internet).
 Now, let’s discuss why top real estate agents are using texting to close deals.
 1. Texting’s Reply Rate is Really Good
Getting leads to respond can sometimes feel like climbing ... more

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