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Thank Goodness for Mulligans..
Thank Goodness for Mulligans…

Most of us who’ve been in business for any amount of time have learned lessons...some the hard way and others that thankfully were learned before too much damage was done.

This month Grant Schneider  is hosting the ActiveRain Contest: Who Says There Are No Do Overs?  He has asked us to share mistakes we’ve made in our business that we were able to do over.

Mine was a common mistake that many who are in business for themselves make, and that is putting too much emphasis on pricing your service to get the business and not enough on pricing to make a profit.

Of course, I could not have started at a worse time in the housing industry...2007-2008.  We’d moved back to Florida where the concept of home staging was very new.  In fact many agents, I discovered, were not familiar with what it was.

Add to that the fact that many sellers were reluctant to pay anymore than they had to to sell their home, and things did not look bright for a home staging business in South Florida.

But, I wanted the business.  I’m a bit competitive and the thought of saying “I’ll pass.” to a client just ... more

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