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Lead Cultivation | Truths You Should Know

It All Begins with Lead GenerationAs real estate agents, we understand the importance of lead generation. Not only do we understand the importance, but some of us have gotten downright good at it. No, not good. Great. Lead generation can be done entirely online through:
SEO (Search Engine Optimization) Social Posts Paid Marketing Pay-Per-Click Marketing Google Ad Words Facebook Pinterest Twitter Learning to generate leads is one thing. But getting to the conversion table is altogether different. Lead conversion is strategic, not accidental. As much as we'd like to think otherwise, you need more than a good track record and a great personality to conquer lead cultivation and conversion.
You may also enjoy: The Basics of Real Estate Lead Generation
Return on investment of Lead generationTracking isn't a hobby, it's a necessity. Not all leads are created equal. Some leads are buyers, some leads are sellers, and you can't just issue a generic blanket response. You must know where those leads are coming from, what attracted them to you, whether or not they already have an agent, whether they need long-term nurture or are ready to pull the trigger, and what additional information you can provide to guide that lead into the next phase of ... more

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