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What is your brand telling the world?
What is your brand telling the world?What is your brand telling the world? This morning, I was fueling my car at a big box wholesale club when I overheard a discussion on an employee radio that made me smile. It appears that a major US brand provides a product to this wholesale club that sells quickly. That requires the provider to service the account on a multi-day basis each week. That's great for them. This wholesale club does an incredible amount of business.
The discussion went something like this. "Does xxxxxx deliver on Sundays or is it Monday?" "It's supposed to be this morning." "OK, I'll give them a few more minutes." "If they aren't here in 20 minutes, pull their products off the shelf. If they can't keep it stocked, we'll use someone else."
Wow! That may seem harsh, but it is a business decision based upon dependability, trust, effectiveness and efficiency. If the company can't keep their products on the shelf, the wholesale club can't sell them. If buyers can't buy them there, they will go somewhere else to buy them, and then, they may go ahead and buy their other needs somewhere else as well.
A company who can meet the demand of its customers, and ... more

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