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Implementing a Real Estate CRM in 2017? Be Sure It Has These 6 Things
Are you among the many Agents and Brokers who are considering implementing a Real Estate CRM solution in the New Year?  If you are, this list is for you as you consider what functionality is important in a Real Estate CRM.
Evaluating CRM solutions is a process that should be taken seriously.  The investment you make will cost you more than just cash.  You must also make a serious investment in time to establish the processes and procedures that you will use to will make the financial investment worthwhile.  Your CRM coupled with your process is what will allow you to close more business efficiently.  You will need to consider how many people are on your team - or do you work independently, what kinds of reporting do you need, do you need a solution that is scalable and so on. So where do you start?
Here are the top six things you should look for in a Real Estate CRM System:
1. Integration between your Website IDX and Lead capture
Unlike other industries, Real Estate presents a unique opportunity for Realtors® to engage prospects very early (perhaps even years) in the buying process as consumers use the internet as a jumping off point to research ... more

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