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Your Target Market Bulls' Eye
Target marketing is an important part of any good plan to get a listing sold, yet for years, my efforts were completely hit or miss. Then, while I was at a management retreat, someone came in and told us how to to it. And while the strategy is pretty retro, the results are still quite wonderful.
Here is the secret our "expert' shared with the group.
There are four ways, she said, to identify a probable purchaser for any given listing.
Many houses and condos sell to people already in the neighborhood. If it's a house they either own a smaller home, perhaps a condo, or they are renting. There are often people who move from one specific neighborhood to another one. Buyers often hear of the homes they purchase from friends or family who live near the listing. They may be working with an agent, often one who does a lot of business in the neighborhood where your listing is selling. Back in the day, the buyers would probably scour the real estate classifieds on the weekend Washington Post or drive around looking for For Sale signs. Today, they are online, looking at one of the national sites or their agent's IDX ... more
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