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Nurturing Your Referral Network Online and Offline

“People influence people. Nothing influences people more than a recommendation from a trusted referral. A trusted referral is the holy grail of advertising.” –Mark Zuckerberg, Facebook
As a new year begins, it’s important to nurture your referral network in a variety of ways so that you continue to stay top-of-mind. Keep your contacts organized and updated in a Google drive or CRM to make your interactions with them more effective. Recording notes on each person such as when you last spoke with them and important details (e.g., dog lover, five kids) or notable dates (e.g., birthdays, relocation), will guide when and how you reach out to them. You could even take it a step further by ranking your referral source database so you can prioritize and thank your “VIP referrers.” Use this valuable information to inform your interactions with your referral network both online and offline.
Online
It’s 2017, so yes – there are endless ways to stay top-of-mind in this digital world we live in.
Add your trusted referral network to your monthly newsletter or email list Consistently share valuable content on your blog Connect with them on Facebook, Twitter, Instagram, Snapchat and LinkedIn Host a live Q&A session on Facebook or Twitter ... more

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Are you on The Rain? Grow Your Network!