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Using Seminars & Webinars To Attract Qualified Clients
Hosting a home buyer or seller seminar or webinar in your community can kill two birds with one stone: It’s a great way to get in front of prospects while also branding yourself as a local real estate expert. But what are the chances that the people who show up will convert into clients?
Though your goal is to fill the seats, remember that you want to fill them with qualified prospects. You’re not trying to appeal to thousands of people who want a free lesson on the basics of real estate. If that’s your audience, you’ll end up with a bunch of people who could be anywhere in the real estate process — and nowhere near making a decision to use your services. You should be seeking the type of crowd that will bring a few ideal customers who are in the market to make a decision now.
How do you attract that kind of audience? Your seminars are an extension of your marketing, and what we know about marketing is that you have to target a specific audience. So with your seminars, the more specific your topic and content is, the more you can target a particular audience — one that’s ready ... more

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