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Database Marketing – What Changes in 2017?
EVERYONE IS ASKING...... 
 
Are email drip campaigns dead?
 
Well, if you ask the companies trying to sell you the new shiny object, then the answer is yes.
 
But, if you ask the top producing agents and teams around the country then they will tell you that they are doing more deals from their databases than ever.
 
No one can deny that technology is the leader of change in our industry. But, instead of new technology being the death of Database Marketing, it is allowing the savvy real estate agent to integrate multi-channel marketing strategies where we can now blend different marketing strategies to DOMINATE a market or local community.
 
Here are a few predictions that I am making for 2017. Here is where we believe the market is going. It is up to you to be there before your competition.
 
1)    Multi-Channel Marketing: In 2017, you will find more agents taking a multi-channel approach to the marketing efforts. They will layer an email campaign over a Facebook
 
2)    Community Domination: You will see more agents taking a more localized approach to marketing. Our Infusionsoft real estate campaigns allow the agent to become the Trusted Expert for a neighborhood. 
 
3)    Marketing Automation: Agents will no longer be able to ... more

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