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"Can't" write - here's how to get over it
So many of the agents I speak with say they know they should be blogging, but they “can’t write.” They don’t know how to put a sentence together to make it interesting.
If you’re lurking here at Active Rain and thinking you wish you could blog, but just don’t know how to write something good, try a learning method used by copywriters across the world...
It's one of the first exercises I did when I began studying copywriting, and it was an exercise I resisted because it was, truthfully, downright boring.
But... the book said it was important, so I did it anyway.
What was the exercise?
Copying effective marketing letters. By hand. Twice.
Along with the textbook, each AWAI student receives a fat book filled with successful direct mail promotions. You've probably seen some of the letters that were in that book, because some of them have remained in use, making money for their companies for years.
One that comes to mind is the Wall Street Journal letter about two young men who started out equally, but one met great success while the other didn’t. The difference, of course, was that the successful one read the WSJ. It’s a prime example of a letter that gets results.
But ... more

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