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When Will My New Brand Make Me Money?
It’s the question we often get as Branding Agents. And frankly, it’s one a client should always ask. “When will my new brand start producing a return on investment?”
The short answer is…as soon as you put it out there.
The long answer (rather, the ‘how’) provides a better explanation.
Here are five different ways your brand can turn meetings into money.
 
ATTRACTION: One of the toughest jobs in marketing is reaching the right audience with the right message. We’ve all no doubt launched [what we thought were] incredible, creative campaigns, only to find that either they didn’t reach the intended prospect—or the message just didn’t resonate. If you’ve established and communicated a message that is clearly different and meaningful to your ideal customer, your brand will actually ATTRACT the RIGHT customers. Everything about your photo, branding images, tagline, messaging, call to action, etc. should clearly communicate who you help—and why. When you can do this, you eliminate much of the waste in marketing, thus not only making more money with the right targets, but saving money with the wrong ones. Here’s the truth about awareness in marketing.
 “You don’t just need people to know you exist. You need the RIGHT people to know WHY you exist”.
 
COMPETITION: The world is full of competitors, in every field. Many of your ... more

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