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You Do Use Texting In Your Marketing, Right?
The other day I was scrolling my twitter feed when I caught a stat, 90% of text messages are read within 3 minutes. This piqued my curiosity, so I dug deeper and found some more stats.
Over 6 Billion text messages are sent each day in the U.S. Texting in the sales process can lead to conversion gains of over 100% Text messages have a 98% open rate, compared to 20% for email Text messages have a 45% response rate, compared to 6% for email The average adult spends 23 hours a week texting. Texting is almost universal on every phone nowadays; texting goes beyond the younger demographics and into the more mature demographics as well.
Last year, I bought a home. Before I ever called, I texted a realtor, that's just how I prefer to communicate. The other day, an insurance agent prospected me for my business. She called, I didn’t answer. She texted me, I responded within minutes. (true story) What’s the point? The common thread in every stat that I reference above is that each of those people are consumers or future potential clients of yours.
Are you offering a texting service to them? Can they drive by one ... more
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