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When you know you'll need some help, don't wait!
Avoid disappointment: Whether you need help from a copywriter like me, a graphic designer, a web guru, a stager, a photographer, or any other freelance service provider, don’t wait until the last minute to get in touch!
I’ve lost count of how many times I’ve had to say “Sorry, I can't do that” to someone who needed a real estate bio, a few pages of web copy, a property description for the MLS or a magazine ad, or a customized prospecting letter, simply because they waited too long to ask for help.
Last week I had an inquiry from an agent who said she’d been trying to write her own bio, but just couldn’t get it to come out sounding good. She asked how long it would take me to write it for her, and I gave her my standard answer: I ask for a 3-week deadline and then try to be finished within a week or ten days. It doesn’t take that long to write a bio, but there is always other work in line ahead of new projects.
She said “Oh, that won’t work. It was due yesterday.”
This week, an agent told me that she guessed she’d have to try to do ... more

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