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How to keep the relationship alive with past clients.
I rarely have a past client who doesn't stay in contact with me. Regular contact not only builds relationships, but it also builds referrals. I do have a few past clients whom I meet with throughout the year for lunch, dinner or a glass of wine at a local bistro. It's wonderful. It makes this profession more than a profession. 
There are a lot of ways you can keep in touch with your past clients, and I do a lot of simple things to keep in touch, such as:
I love to text my past clients. With modern technology and tech-savvy clients, texts are a great way to stay in touch. I sent out five texts last Friday asking how things are going with the most recent purchases. Each one responded within minutes thanking me for checking in and one (a gourmet chef) invited my wife and me over for dinner. Did I accept? You bet I did.  I'm getting ready to do billboard marketing in my area, and I asked a few past clients what they loved and what annoyed them about other Realtor billboard marketing. None had a "loved" feature of billboard marketing, but all of them had a annoyed feature. They ... more

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