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Visual Elements in Henry County Listings: a Shaggy Dog Story
We all know what shaggy dog stories are. They’re the jokes that go on and on and then peter out without much of a punchline. I think I found a scientific study about real estate that fits that description—but you can decide for yourself.
We remember that true “science” is only possible when a theory can be experimentally tested and then repeated by others. Since Henry County real estate’s market conditions are always in flux, controlled laboratory conditions don’t exist. The result is that marketing residential real estate here in Henry County is rightly classified as at least as much art as science.
Since that’s the case, whenever serious study is aimed at the field of real estate sales, it deserves consideration. Such was the case a while back when a professor at George Washington University published an “econometric” study about real estate transactions. It dealt with “The Effects of Pictures and Virtual Tours on Home Sales.”
Since it involved some heavy-duty mathematical analyses, a little introductory history might be in order. It wasn’t that long ago that Henry County “listings” meant Xeroxed pages quaintly carried around in Henry County agents’ 3-ring folders. Some of those pages may still survive in a museum someplace, ... more

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