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Your Real Estate CRM Shopping List: What to Know
Danger, Will Robinson!
Did you know? 46 percent of all firms cited keeping up with technology as one of the biggest fears facing their firm in the next two years (2015 Profile of Real Estate Firms).
As we grow our businesses, the demands of balancing lead generation, nurturing, communication, facilitation, reporting, and team management grow exponentially. Thankfully, plently of technology solutions are built to solve those problems. Today I want to talk about CRMs.
 
Give Me the Dirty Rundown: What is a CRM?
CRM is an acronym for Customer Relationship Management (CRM). CRM is also a common moniker to describe a wide variety of customer relationship management tools. CRMs automate customer engagement and help you keep track of your pipeline, buckets, and communication. In practice, CRMs keep you focused on what matters: Saving costs and making money.
Although CRMs are built with specific industries in mind, at their core, CRMs work on the back- and front-ends to help manage databases of clients plus their unique corresponding information.
 
My Friend Uses Salesforce! Can’t I?
Salesforce is one of the most popular B2B and B2C small business-to-enterprise level CRMs. Salesforce is a great CRM, but considering it’s size and relative complexity (think Ikea furniture versus buying a chair pre-assembled), Salesforce isn’t ... more

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