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5 Ways to Get More Referrals From Your Sphere
As a busy real estate agent, you’re looking for ways to grow your business. Aside from making a carbon copy of yourself or finding a time machine, there is a way to help you do more in less time: automate.
Marketing automation, also known as programmatic marketing, is the process of taking a marketing tactic and using technology to make it less of a manual process. Because the goal is to stay in touch with the connections that will send you most of your business -- more than 60% of a real agent’s business comes from friends, family and referrals from past clients. That’s your sphere of influence.
Regularity is good. Consistency is good. Value is key. But it’s about the right mix of touches -- how you reach out and what you offer when you do. And automation doesn’t mean you become an automaton.
But this isn’t about “setting and forgetting.” You can automate, but in a personalized way, advises speaker and technology-advisor Jeff Lobb. “Why not build a relationship with that person versus sending crap they have no interest in?” he asks. “You say you don't have time? Then you don't have time to make new sales.”
Andrea Sutton agrees. “Don’t be that ... more

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