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Learn How to Work Digital Buyer and Seller Leads or Fade Away
Despite lots of technology scattered around everywhere, real estate today is still done largely as it's traditionally done. The majority of real estate pros focus on getting new buyers and home sellers using the same techniques they've been using for the past 50 years or so:
Local networking (i.e. "Shaking hands and kissing babies") Print ads/flyers/direct mail/local real estate magazines TV and Radio ads Billboards Family and friends Charity sponsorship Giveaways swag (shirts, hats, cards, stickers, mugs, calendars, etc.) The problem? Well, the internet. And mobile apps. And social media. And Alexa. And Siri. Accurate, easy web and mobile search has never been more important.
Leads, Leads Everywhere and Not-a-One For MeThese days, consumers want to use an app or the web on their phones to find what they want, research it, make decisions, buy and be done with it. As quickly, efficiently and with talking to as few "real" people as possible. They want to talk to smart devices in their homes and just ask "Find me a 4-bedroom home in Fresno under $500K."
What does that mean for real estate agents and their sites? If you're not being found - and found well - in search, you're going to be in trouble. Especially as ... more
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