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How Real Estate Agents Can Build Brand Equity Online
If you have never caught the show Survivor, you’re missing out. It’s a fast-paced, exciting reality show where contestants must fight to survive in the wilderness while competing with one another for a chance to win a money. It actually sounds a lot like real estate when you think about it, but that’s neither here nor there.
Recently, a controversy happened on the show where a real estate agent got into trouble for the remarks he made. While this was done on national television, there are similarities between T.V. and your social media channels. A single action that negatively impacts your brand can affect downstream sales. That’s why we’re going to dive in and explore how to build good brand equity. 
Here are the top 3 tips for building great brand equity:
Post about topics/events in your area -
There are always lots of fun community events going on no matter which town or city you live in. You can really show your local expertise and do some great networking while you are attending the events. If you happen to get a picture with a local celebrity or political figure, make sure to tag them in the post.
Humanize your brand ... more

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