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It's About the Consumer not Economy Stupid!
This is my first Blog posting and I it felt only fitting to write about what is most important in Real Estate - our customers!   At my company, Steinborn GMAC Real Estate, we have implemented a Premier Service Philosophy.  Everyone of our team members is required to complete and commit to the Premier Service Training.  Here is who we are and what we believe:
Premier Service® is the Steinborn GMAC Real Estate service delivery process designed to create a consistent, reliable, measurable and marketable service experience. The program provides  our Associate Brokers with tools to help explain their role and demonstrate their commitment to providing the best customer service available from any real estate company in the industry, let alone our local community.
To understand just how powerful Premier Service can be, one must look at the compelling statistics from industry research. Despite the fact that industry averages indicate 79% of buyers were very satisfied, only 4% used an agent they worked with previously. Even with first-time homebuyers factored into that percentage, that's a staggeringly low amount of repeat transactions. As for sellers, 69% claimed to be satisfied by the services they received, yet only 21% used an agent they had used before. Clearly, buyers and sellers ... more

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