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4 Ways Agents Can Go Green & Get the Green this Earth Day
Today is Earth Day. First established in 1970, Earth day brings awareness to environmental protection. Having your brokerage go green is not only good for the environment, it’s good for business! Companies that implement measures reap PR awards, increased brand recognition, and reduced waste. Be sure to implement the following practices to not only help the environment, but also your business.
Real Estate Agents Should Take Advantage of these 4 Marketing Opportunities: Pass Out Green Pop-By Gifts:Pop-by gifts are a timeless marketing tactic. Pop-by gifts are small gifts agents leave while going go door to door or while visiting an old lead or client. Agents usually include a business card or other marketing piece with the free gift. Gift ideas in celebration of Earth Day include reusable shopping bags, green cleaning products, and recycled notepads with your brokerage logo.
Have Your Brokerage's Office Go Green: Common green office practices include installing solar panels, ordering green office supplies, replacing traditional light bulbs to energy efficient halogen incandescents, compact fluorescent lamps (CFLs), and light-emitting diodes (LEDs). Be sure to market your brokerage office as eco-friendly, include certifications or logos such as the Green Seal. Eco-friendly certifications appeal to high end clientele and niche markets. ... more
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