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Do You Own Your YouTube Channel?
Most people who know me, know that I believe YouTube needs to be a "best freind" for the online marketing of Realtors. YouTube is owned by Google and Google wants to deliver video search results.
I do need to address an issue I am running across with some of my new clients and prospects. They don't actually own or control their YouTube channel. There are two primary reasons this happens.
1) New agents join a franchise that sets up their franchise or brokerage e mail address which can also be tied to a YouTube channel they create for you. Sometimes they even set up your business Facebook page. My issue with this is if you ever leave that franchise or brokerage, guess what you are not taking with you? All of the content you posted online. Most of the companies that set everything up for you know this so that if you ever leave, the only thing you are taking with you is your client list and the shirt on your back.
It gets even better. Some companies will even register a domain in your name because they are so thoughtful and unless you are shown as the registered owner, good luck on getting them to release ... more

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