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6 Ways To Get Free Press
The only thing better than being recognized as a real estate authority in your market is getting recognized for free.  With some advanced planning and a little research, it’s actually easier than you may think.  Public relations opportunities are plentiful, and just a little effort can help you capitalize on your expertise and credibility.  Here are six ways you can tap into your own knowledge and local area resources to help you stand out among your competitors without spending an extra dime on advertising.
Create Content:  News coverage by a reputable publication or source is arguably the best way to establish credibility.  And it’s much easier to get noticed & published with great content.  Think of the knowledge and expertise you have about a specific topic and write about it.  The key is to make your topic timely and specific.  For instance, if national news reports are focused on the most recent housing report, write an article about how the national stats reflect your local area as well, referencing a specific area or neighborhood to serve as an example.  Creating content is where most other agents will falter, so if you put forth the time and effort to do this, you will no doubt stand out ... more

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