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6 Ways You Know Your Brand Is Resonating
So you think you have a strong brand.  But how do you know you’ve chosen the right one? And more importantly, how do you know it’s working? We’ve identified six ways you can tell that your brand is resonating with your ideal customer, and a few of them may surprise you!
YOU’RE A LITTLE UNCOMFORTABLE: 
Fear of focus is one of the top reasons for failure in business. Especially in the beginning, it’s perfectly natural to feel as though your branding focus or position might ’box you in’.  When you focus your efforts on a particular customer, property type, area, etc., it can be frightening.  But the truth is, you can’t be all things to all people, and you can’t be known for everything in real estate.  Those who remain undefined and never take the chance to stand out will get lost in the crowd.  If you choose your brand carefully, you can become the most recognizable agent in your market and niche, and attract more than enough ideal customers to provide for the rest of your real estate career.
YOU’RE GETTING NOTICED: 
A unique brand will differentiate you from other agents.  You’ll know it’s resonating when people begin to make comments that relate directly to your ... more

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