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Real Estate, Cars, and Insurance -- Not That Different?
After reading and commenting on a featured post, Have we reached the REALTOR® Tipping Point? , I got to thinking about how things get sold.  Some would argue that there is a fundamental difference between product and salesperson inherent in the three categories, but there are also similarities.
Cars, real estate and insurance all represent significant financial commitments by most consumers, and they all involve a fairly high level of consumer stress.  One similarity is that they are purchases that are not familiar to consumers -- they don't by them every day, week, month, or probably even not every year.  That makes most consumers a little in need of guidance from someone they hope they can trust.  It is also often the case that consumers have a small bucket of pertinent knowledge that they think is a big bucket. 
Car dealers have moved to a one price format where the offered price is their final price.  Many consumers feel   needs are better suited to this one price system.  They are happy to know that everyone will pay the same amount for the same vehicle, no matter who they are, and often even which dealership they choose.  Now, I'm not really sure about the one ... more

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