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Happy Holiday Home Selling: Tips for Enticing Winter Buyers
Temperatures are dipping low, the neighborhood is feeling festive — and you need to sell your house quickly.
This time of year is spent visiting family, feasting on turkey and giving gifts. Unfortunately, selling a home usually isn’t at the top of the holiday list. Many buyers don’t want to move their furniture and belongings in the winter, and the fact that the holiday season is coming up (creating both time and financial pressures) only compounds the situation.
How can you sell your home during the winter?
These eight tips will help.
1. Price It to Sell
Don’t overshoot with your asking price. Buyers who have the luxury of waiting until the weather gets warmer to purchase will overlook your home if the price seems too high. They’ll figure that you’ll either come down in price later, or they’ll find a better home elsewhere.
While you don’t want to sell your home for a song, you do need to be realistic about current market expectations. Set a price that’s fair for your home and your neighborhood based on area comps.
2. Offer Incentives
Make spirits bright by offering bonuses for people who are willing to deal with a wintertime move. Cover the closing costs or install brand-new stainless steel ... more

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