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Fishing for leads in real estate
This morning Charlene and I got up early to take our walk by the ocean in Jupiter Florida since humidity was at 90% and 5 mile walks in the sand can be like being in a sweat lodge for two hours. Since recent storms in Florida fishing has been not something you want to do but this morning the ocean was like glass and the number of boats out were many in groups of 7 or more in many areas. As I was letting my mind wonder as I walked I started to see some similarities to real estate marketing and how we go after clients. As someone who has fished a lot in my lifetime it became clearer as I walked.
As a child fishing with my Dad and Brother there was not any electronic fish locators so knowing the areas and understanding the structure that are fish habitats was very important. You had to trust your gut instincts and the possibility could come up zero even with the best of knowledge. As the modern electronic age came into being fishing became more scientific where chance was lessened with a better guarantee of success but of course even with electronic devices fish don't necessarily ... more

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