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How Long Should A Video Be?
I am always interested in what other Realtors produce for video around the world. Gleaning what I like for use, avoiding what is boring or distasteful. With well over 100 videos under by belt for the past six years I have learned a lot about what to do and what not to do. Sometimes looking back at the early ones in disbelief. One "learned" tool is analytics. Analytics that reveal what viewers watch and for how long. I’ve seen videos 7 minutes and longer. Unless you're Tracy Adkins with a documentary on the Creamery at Two Rivers (my favorite real estate documentary of all time), your video should be short and to the point.
Six questions to ask before hiring someone or doing your own video:
What is the main purpose of the video? Who is the intended audience? What are the attractions of the home? What are the views? Is it a luxury home or a small condo? What do I expect my video to accomplish? Does a luxury home require a longer video than a condo? Most likely, it depends on each property and its surroundings. The condo may have several restaurants, boutiques and shops in the area with spectacular ... more

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