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WHY do Amazon and Zillow want to take over Real Estate?
The question was posed that "Why is there a need for mega companies to take over and change the real estate industry?" I keep hearing "what are they trying to fix?" and "How can they do it better?" but the reason may simply be to make more money. You really think they care about Mr and Mrs small town seller, selling their life long home?
 
Here is my look at it. These giant Internet companies explore business opportunities in every aspect of our lives's. The thought is there is a way to do everything quicker and cheaper. Look at grocery shopping and meal prep wars this week.
 
The HOWEVER is that when it comes to Real Estate, you can create short cuts. You can create apps. You can offer huge discounts. But they are missing the key to what consumers WANT... That is service. Yes consumers want to save money. BUT they also want less stress. Sellers want a higher sales price and a quicker sale. Buyers want to find their dream home and make the buying process less stress full.
 
The Internet has replaced the newspaper to look for homes that are for sale. On the SELLING SIDE, the Internet can not replace going to the house. measuring rooms, ... more

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