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Syndication... Your Best Frenemy
Your sellers need to know that no matter where home buyers are looking, their listing is there… even if it means sharing a hard-earned home with your competitors. Since most home searches start online, it’s important to cast the widest net possible… So, love 'em or hate 'em, the impact of listing portals is undeniable.
Straddling the line between collaboration and competition, syndication is your best frenemy....
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