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All Listings Are Not Created Equal
All Listings Are Not Created EqualAsk any real estate agent and they will tell you that the key to success is listings.  The more listings you have, the more successful you will be.  What they won't tell you is that all listings are not created equal.
It Takes TeamworkAll listings are not created equal for a variety of reasons.  Of course you know that some houses are more desirable to list.  Properties in "hot" neighborhoods, in great school districts or with a high walk score can be some of the easiest to get sold if the listing agent and the seller work as a team.  Unfortunately for real estate agents, most sellers don't understand that to get a property sold at the highest market price in the least amount of time takes give and take on both sides.
The Listing AppointmentThe listing appointment is your opportunity to:
Help the seller understand the process How to prepare the house to put on the market Show what similar properties in the neighborhood have sold for What they can expect from you What you expect from them The Job InterviewThe listing appointment is a job interview.  You are interviewing for the job of selling the owners ... more

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