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Choosing a Marketing Agent
I want to sell my house.  Does it really matter who I get to list it?  Is there a difference in agents?  What do all those initials behind some of the agents' names mean?  Should I interview more than one?
 
It matters who lists your house, because that agent is your marketing agent.  Ask the agent what she does to ensure your house gets the largest exposure.  How many web sites list your house?  Since more than 90% of buyers find their house on the internet (a large portion of them before ever calling an agent), you want your house listed on the largest number of web sites possible.  Does that person include social media in marketing?
 
There is definitely a difference in agents.  Ask the agent if he is a member of the National Association of REALTORS (NAR), the state association, and the local association.  Why does that matter? 
 
 
First, as a member of NAR, that agent is bound by a Code of Ethics and receives training in that subject every two years.  For example, one agent who was not a member of NAR told some clients of mine that he only showed his own listings.  Had he been a member of NAR, he could ... more

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