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USAA - There's No Point in Looking Elsewhere. Really?
USAA - There's No Point in Looking Elsewhere.  Really?
 
 
     Actually, their ad reads "Theres no point in looking elsewhere really".   I corrected it in my title for accuracy.  The photo seen here is an actual shot of USAA blowing smoke out of their "you know what". 
 
 
     This isn't a blog post to rip into USAA.  There are plenty of people already doing that throughout the inter-web, but I am here to point out that USAA needs to really take a long hard look at their business model and advertising, and should be more honest with the folks that they serve.
 
 
     "There's no point in looking elsewhere really" is what the service member in a recent USAA commercial proclaims.  USAA would love their clients to believe that.  It would avoid people saving money on insurance, getting better mortgage rates, and working with better professionals by shopping around elsewhere.
 
 
     As with so many "WE CARE ABOUT THE VETERANS!!!" marketing companies, USAA does a poor job of combining their message with true value.  I've seen USAA's mortgage rates.  They ain't' great.  I've seen their insurance rates, too.  And I've seen plenty of clients save money by switching insurers.  And should I get ... more

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