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Competitive Awareness in Real Estate: Social Media Strategies
When you’re a Realtor®, you’re already well-aware that you have plenty of competition. If clients don’t pick you for buying or selling, they’re not going to go without an agent – they’re going to find someone else.
So how can you make sure you have a competitive edge?
How to Make Sure You Have a Competitive Edge as a Realtor
First things first: Your brand strategy has to be on-point, and you have to know how to market yourself offline and online.
From there, you need to have the right real estate marketing materials, such as:
o Branded magnetic calendars
o 2018 real estate calendars
o Custom magnets for real estate agents
o Custom full-color postcards for real estate agents
Once all that is squared away, it’s time to learn about – and implement – competitive awareness.
What is Competitive Awareness?
While you don’t have to start a playful Twitter feud with your competitors to show that you’re aware of what other brands are doing.
Speaking of playful Twitter feuds, check out this exchange between Oreo and AMC Theatres:
This one started when a woman mentioned Oreo and Kit-Kat in the same tweet, saying “Can tell I like chocolate a bit too much when I’m following @KITKAT and @Oreo hahahahahah”:
Here’s one between Taco Bell ... more
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