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Branding Moment: Choose Your Words Carefully To Convey Your Message!

Using the right words to communicate your message is one of most important factors in marketing and branding yourself and of your company. The right words will emphasize your uniqueness and your value to your intended audience.
 
Last year, as we were meandering through the back streets of Florence, we walked into this wine store.  We were impressed with the façade and the interior of the store as pictured above.   We had a wonderful conversation with the owner, and he furthered our knowledge on Italian wines.
 
As we walked out, we focused on the name of the store!  Just to make sure, we knew what the word obsequium meant we looked it up.  We even researched the Italian dictionary in order to be certain that the meaning and  nuances agreed with the English version.  And, they did!
 
Definition of obsequium.: the customary respectful behavior due from a freedman to his patron or former master under ancient Roman law including freedom from lawsuit by the freedman except with the consent of the praetor (the magistrate) and the duty to support the patron when needy.
 
Then, we went one step further in our thinking. The word obsequious as an adjective is not exactly one that is flattering. It is ... more

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