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Hearing vs. Listening
How often have you been talking to someone and realized they aren't listening to you? When I got my instructors license for real estate 5 years ago I came to realize that a lot of people hear you talking, but don't listen to what you are saying.  As an instructor I had to overcome people hearing, but not listening and retaining.   The numbers below shows the % of retention.
In order to do this I created class room techniques that have my students participate and write down what they just learned.  They had much better retention rates for things they say and write. 
This in turn got me to thinking about do buyers and sellers retain what what we say?  How can we communicate to get them to remember it. So recently when I listed a property that I felt was a little over priced and I got the seller to agree to a price reduction I got them to take out their phone and add a date to call me when we would be reducing if we weren't getting offers. The act of them adding this to their calendar and initialing the price change date in the listing agreement together was something they wouldn't ... more

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